At the end of September, the entire iGaming industry heads to Lisbon. Here’s what SBC Summit is, what to expect from the 2026 edition — and how to book a meeting with our team.
For iGaming, late September means one thing: all roads lead to Lisbon. From September 29 to October 1, 2026, the Portuguese capital once again becomes the center of the global gaming world — the home of SBC Summit, rightly called “the Greatest Show in Gaming”. And ViewTraff will be there. Below is a quick guide to the event and how to meet us in person.
What is SBC Summit
SBC Summit is SBC’s flagship global event and one of the largest industry gatherings in the world. Its strength isn’t just scale — it’s the focus on what matters most: clarity and value. At its core it’s an ecosystem that connects the many facets of the industry — new markets, technology, innovation, and, most importantly, the people who make decisions.
These are exactly the people worth talking to: owners and C-levels, heads of product, payments and marketing. That’s why the event isn’t about wandering between booths — it’s about the right connections and answers to where the market is heading. You arrive with questions about markets, strategy and partnerships. You leave with clarity on what comes next.
When and where
Dates: September 29 – October 1, 2026
City Lisbon, Portugal 🇵🇹
What to expect from SBC Summit 2026
A few reasons to block time in your calendar for it:
- Decision-level networking. Senior teams from operators, payment providers, suppliers and marketing — all in one place. No other format offers that concentration of the right people.
- Insights on where the market is heading. Which regions are opening up, how regulation is changing, what’s next — straight from the source.
- The tech shaping the market. The products and solutions that will define the year ahead.
- An environment built around the attendee. Everything is set up to make it effortless to learn, meet and exchange experience — without the noise.
Why it matters for advertisers and publishers
SBC Summit is where a strategic decision can mature in a 15-minute face-to-face chat instead of a month of emails. For our audience, that’s especially valuable.
If you’re an advertiser
It’s a chance to discuss video advertising and formats for your brand in person, dig into targeting and transparent analytics — and see how media buying can work toward your goals with no black boxes.
If you’re a publisher
It’s an opportunity to talk about monetizing your traffic directly: which formats fit you, how not to lose revenue on mobile, and where to start.
Want to meet ViewTraff in Lisbon?
We’ll be at SBC Summit all three days, but meeting slots are limited.
Message us in advance and we’ll lock in a time while it’s still open.
DM us on Instagram (@viewtraff) or use the contact form on our site — we’ll agree on a convenient time.
The earlier, the better: closer to the date, free slots run out fast.
What’s worth discussing with us
- Video advertising and formats — pre-, mid-, post-roll, overlay, mobile — for your brand and your goal.
- Traffic monetization — how to turn your audience into steady revenue.
- Transparent analytics and partnership — what working with ViewTraff looks like in numbers.
See you in Lisbon
SBC Summit is three days that can close what usually takes months. We’ll be there to connect, share expertise and build partnerships. All that’s left is the easy part — setting up a meeting. Message us — and see you in Lisbon! 🚀
