The Turkish iGaming market continues to grow rapidly. In 2024, the online gambling sector generated over $1 billion, and projections suggest the industry will double by 2030. With a steady 10.6% CAGR, Turkey ranks among the fastest-expanding iGaming markets globally.
Despite strict national regulations, player engagement remains exceptionally high. Approximately 1 in 10 residents has participated in gambling, while half of all active players engage in such activities on a weekly basis — a clear sign of strong demand and stable user interest.
From a media-buying perspective, Turkey is considered a strong Tier-2 GEO offering:
– attractive offer payouts,
– moderate competition,
– accessible traffic costs.
The audience profile is well-defined. Turkey counts over 8 million active gambling users, 85% of whom are men aged 18–34. Most users access gambling platforms via Android devices, with leading telecom operators including Turkcell, Vodafone, and Türk Telecom.
Considering the expanding market, highly engaged young audience, and competitive traffic costs, Turkey stands out as one of the most promising destinations for iGaming campaigns in 2025.
