The international advertising network Viewtraff has officially announced the start of its partnership with Estonian football club Jõhvi FC Phoenix. The cooperation includes comprehensive support for the club throughout the season, as well as the joint implementation of marketing and communication initiatives aimed at expanding the club’s audience and strengthening its position at the national level.
Viewtraff is a global advertising platform that works with various digital ad formats and helps brands promote their products across international markets. The company collaborates with partners worldwide, providing effective solutions for online promotion, analytics, and campaign scaling. Supporting sports projects is part of the brand’s social responsibility strategy and its commitment to investing in the development of local initiatives.
Representatives of Viewtraff noted that they have been closely following the club’s progress for several years and highly appreciate its systematic approach to developing football in a small town. This season, Jõhvi FC Phoenix is delivering strong performances in the Estonian Esiliiga B and is among the teams competing for promotion. The club is actively working on attracting young talents, strengthening its coaching staff, and enhancing engagement with supporters.
Serhii Boichenko, Head of Viewtraff, emphasized that the company is inspired by the club’s ambition and steady progress. According to him, the partnership is designed not only to provide financial support but also to strengthen the club’s media presence and assist in developing relationships with partners and fans.
Jõhvi FC Phoenix also expressed a positive outlook on the new partnership. The club highlighted that stable business support is a key factor in achieving its sporting goals, including promotion to the Esiliiga. Club representatives expressed confidence that the cooperation with Viewtraff will be long-term and mutually beneficial, contributing to the continued growth of football interest in the region.
As part of the partnership, both sides plan to launch joint information campaigns, fan engagement activities, and initiatives to expand the club’s digital presence. Both parties encourage supporters to follow the updates and continue backing the team throughout the season.
This new partnership marks another important step in the development of Jõhvi FC Phoenix and demonstrates that even clubs from smaller towns can attract international companies through ambition, consistent work, and a strong drive to succeed.
